Optimization of resources

• Driving various Trade Mktg. initiatives in coordination with Trade Mktg. Head
• Cross-functional coordination with regional and HO team for end to end execution.
• Budgetary Control on all project implementations

• Initiate programs to optimize cost of product & trade marketing projects
• Vendor Management

People Development

• IDP for self
• Generate Customer oriented mindset at cross functional levels

Growth opportunities

• Drive overall market share as per budget
• Assist sales team to achieve sales quantity as per budgeted volume
• Focused marketing programs for Trade/Non-Trade Segment
• Understanding of new market opportunities alongside development of actionplan for innovative products and/or services
• Development of market intelligence to improve our servicing

Business Contribution:

• Tracking price-offering in trade &institutional segment
• Action Plan for Key Accounts: Brand & Value Proposition, ProductServicing & Communication Plans
• Price benchmarking for trade varieties as per annual budget plans
• Improve customer satisfaction through implementation of structured trade &institutional marketing program

Skills

Requirements

Other priorities:

• Implementation of Product Development and Marketing inputs for development of Overall KPPLBusiness Plan